Timeless : Urban Outfitters
- Details
- Category: Apparel
- Created on Monday, 01 December 2008 16:14
- Hits: 136
The Timeless collection was found on the 3rd floor of Urban Outfitters, Oxford Street, London, U.K. within a self contained lightbox, for a pop up store feel.
In the first collection there were seven design : two Sid tees, two Grace Jones tees, two Patti Smith tees, and a Marianne Faithfull tee. The launch party was held the night before at the infamous 100 club on Oxford Street, London, UK. With DJ Andy Weatherall providing a musical backdrop as the 'models' for the evening showcased the apparel, with a visual slideshow relevant for each artist as a backdrop.
Shown above is the logo for the 'Timeless' collection, which is a script of the signature of Dennis Morris. This appeared on the neck label and as a print on the back of the tee shirts sized at 203mm width.
The tee shirt collection was hung from a self made lightbox structure that had acetates of the original photographs repeated. This allowed the customers to see the transition from the original image, and as it is visually stimulating, it encourages the customer to come and interact with the product.
A close up photograph of the lightbox structure and the hanging Duo-tone printed Tee shirts.
The artwork layout for the 'I heart Sid' is on the left, the actual garment is on the model on the right.
The artwork layout for the 'Marianne:Smoking' is on the left, the actual garment is on the model on the right.
The artwork layout for the 'Grace Jones:Nightclub' is on the left, the actual garment is on the model on the right.
The artwork layout for the 'Sid and Nancy:Love kills' tee shirt.
A close up photograph of the folded Duo-tone printed tee shirts and of the tees on the hangers below the lightbox structure.
A view of the back of the lightbox structure.
A photograph taken at the the launch party for the Timeless collection at the 100 club, of the 'models' onstage.
A shot of the 'model' for the 'I heart Sid' Tee shirt, onstage with the backdrop of the original photograph in the background.
A close up image of the folded ladies Duo-tone printed T-shirts, all attached with a swing tag so you are able to view the future designs to be released in the follow up collections.