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Bello Puro

I was approached by the brothers behind Bello Puro to design a logo for their brand of fine products from Southern Italy. Their produce and Olive Oil is sourced from the family ranch in Chieuti, located in the province of Foggia. The logo will adorn the labels of their produce and stationary.

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Pictured above is the final logo for Bello Puro, the logo contains the tower located in the town square of Chieuti. The leafed wreath represent's the fresh produce that they sell and the main stamp shape is that of a wax seal. This is to be used in black, white, gold and olive green.

 

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An example of the primary label used for the brands extra virgin olive oil. A bespoke label has been designed for the secondary set of bottles and produce.

 

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The contact details for the director of the company on the back of his business card. This has been pulled straight out of his wallet (was printed without the leather mark stains) This is printed in gold with a silicone finish on white 200gsm card.

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Close up photograph of the Bello Puro logo printed in gold on the black label.